Life is Good started out in 1989 in America, when two young brothers Bert and John Jacobs designed their first T-shirt. They knew nothing about business. For five years they sold their Ts door-to-door in college accommodation. They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could.

Then in 1994, heading home from a long, less-than-fruitful roadtrip, they stumbled upon Jake.  His contagious grin seemed to express everything the Jacobs brothers believed in. They printed 48 Jake shirts for a local street fair and were amazed when by noon they were all sold.

Today, the brand stays close to its roots, with an emphasis on simplicity, humour and humility.  But not just Ts for men, women and kids - but a whole range of clothing including shirts, fleeces, trousers, shorts and caps - plus mugs, towels, bags, toys, and a pile of stuff for dogs too!

Life is Good - is it a brand, is it a way of life, or is it a philosophy?