When in 1993 Doug Tilling’s T-shirt designer asked him what he wanted for the second season in his sailboard store, Doug said “some more of those weird fish designs” - and a brand was born.

Today Weird Fish is still true to it’s roots, producing original, sometimes quirky clothing, which instantly feels comfortable. This is not clothing to wear into the office – it’s relaxing weekend fashion with a capital WF.

Weird Fish print Ts are an institution, never failing to entertain, the new seasons creations always being eagerly awaited and even collected by true WF fans! Whereas many brands simply scale down the same logo, Weird Fish produces inspired designs specifically for men, women and kids.

Weird Fish came up with the unique ‘macaroni’ cotton knit in the 90s and it has remained a firm favourite ever since. True, it has been copied by others who lack the imagination to develop their own designs, but anything else just isn’t the same. The classic men’s macaroni ¼ zip has spurned a range of new styles, with the women’s ‘light macaroni’ becoming a new favourite.