Rambling walks in the countryside, days out by the sea, lunch with friends at the pub, watching the kids playing sports, or tending the garden – typically British, typically Joules.

Inspiration may come from British heritage but Joules designs are far from ordinary. Traditional fabric and garments are all given a new, innovative and often surprising twist.

Joules women’s wear is now an established essential. Choose from classic polo shirts and sweatshirts, warm gilets and quilted jackets, to quirky duffle coats and country tweeds. Not forgetting a unique range of trend setting printed wellingtons.

Fairly new on the scene is Joules menswear. The Gurkha Polo is already a Joules standard but it has been complimented by more great long and short sleeve rugby shirts, plus chunky fleece and hunky coats.

For really cute designs look no further than Joules kids range. Proper quality adult designs and styles scaled down and adapted to appeal equally to kids and their mums and dads!

Inspired design, quality materials, great colours, meticulous attention to detail, irresistibly affordable – it’s not surprising that Joules is frequently copied, but never equalled